Professional Keyword Research Services
Discover the exact terms your Montreal customers use to find businesses like yours—in both English and French.
Effective SEO starts with understanding what your audience is searching for. Our keyword research goes beyond basic volume metrics to uncover the intent behind searches, helping you attract visitors who are ready to become customers.
Get Your Keyword StrategyWhat is Keyword Research?
Keyword research is the foundation of any successful SEO strategy. It's the process of identifying and analyzing the search terms people use when looking for products, services, or information related to your business.
In Montreal's bilingual market, keyword research takes on added complexity. Your potential customers might search in English, French, or even a mix of both. Understanding these patterns is crucial for capturing your full market potential.
Beyond just finding popular search terms, effective keyword research reveals:
- Search intent—whether users want to buy, learn, or compare
- Competition levels for each term in your market
- Content opportunities your competitors are missing
- Seasonal trends specific to Quebec consumers
Why Montreal Businesses Need Strategic Keyword Research
Montreal's unique market requires a specialized approach to keyword strategy.
Bilingual Market Complexity
Montreal consumers search in both English and French, often for the same products. Missing keywords in either language means losing half your potential market.
Local Search Variations
How Montrealers search differs from other Canadian cities. Terms like "quartier," neighborhood names, and local slang create unique optimization opportunities.
Competitive Intelligence
Understanding what keywords your Montreal competitors rank for helps identify gaps in the market and opportunities to outrank them.
Our Keyword Research Process
A systematic approach to uncovering your best opportunities.
Business Deep-Dive
We start by understanding your business, services, target customers, and competitive position in the Montreal market.
Seed Keyword Development
Generate comprehensive lists of potential keywords based on your offerings, customer language, and industry terminology.
Data Collection & Analysis
Pull search volume, competition metrics, and trend data for each keyword in both English and French markets.
Intent Classification
Categorize keywords by search intent—informational, navigational, commercial, or transactional—to match content strategy.
Competitive Gap Analysis
Identify valuable keywords your competitors rank for that you're missing, plus opportunities they've overlooked.
Strategic Prioritization
Rank keywords by opportunity score, balancing search volume, competition, and relevance to your business goals.
What's Included
Comprehensive deliverables that form the foundation of your SEO strategy.
- Complete keyword opportunity database (English & French)
- Search volume and competition metrics for each term
- Search intent classification and content recommendations
- Competitor keyword analysis report
- Prioritized target keyword list with opportunity scores
- Content mapping recommendations
- Long-tail keyword opportunities for quick wins
- Seasonal trend analysis for Montreal market
Case Study: Montreal Law Firm
A family law practice was struggling to attract clients despite strong referrals. Our keyword research revealed they were missing high-intent French search terms that competitors weren't targeting. By optimizing for these overlooked opportunities, they achieved significant growth.
Frequently Asked Questions
We conduct separate research for English and French audiences, understanding that search behavior differs between languages. We don't simply translate keywords—we identify how each audience naturally searches for your products or services.
The number of keywords depends on your industry and goals. We typically identify 50-200+ keyword opportunities, then prioritize based on search volume, competition, and business relevance. Quality and strategic fit matter more than quantity.
We recommend quarterly reviews to catch emerging trends and shifts in search behavior. Major updates to your keyword strategy might happen annually or when your business expands into new areas.
Absolutely. Competitive analysis is a core part of our research. We identify which keywords your Montreal competitors rank for, find gaps in their strategy, and uncover opportunities they're missing.
We use a combination of professional SEO tools including Ahrefs, SEMrush, Google Keyword Planner, and proprietary data sources. We also incorporate Google Search Console data from your own website for maximum accuracy.
Related Services
Keyword research is just the beginning. Explore how we can help you act on these insights.
Ready to Discover Your Keyword Opportunities?
Let's uncover the search terms that will drive qualified traffic to your Montreal business.
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